300 footwear brands in six years


The Portuguese footwear companies tune strategies and entered the championship of brands. In six years, 300 insignia were born in the country and the world became available to pay more for shoes made in Portugal, now the second most expensive globally.

The industry tactic turn brought new players to the sector coincides with the arrival of second or third generation the family business, earns awards and has the support of the Association of Footwear Industry - APICCAPS, investing millions in successive international campaigns the ambition to give the row the status of "world's leading reference on the basis of own production"

Source: http://expresso.sapo.pt/economia/exame/